|NIRTUNAI PAYMENT l A woman uses a face scanner to transact at a modern supermarket in Tianjin City, China, at the end of August. The latest non-cash payment system was introduced nationally in China last Wednesday (4/9). (Image/koran-jakarta.com)|
With this technology, buyers in China no longer need to bother carrying cash, wallets, credit or debit cards, or smart phones for transactions, but just show their faces on a scanning machine that is named point-of-sale (POS) and the transaction process is even easier to carry out.
The way POS works is very simple. A scanner equipped with a camera will record the face of the prospective buyer and then automatically connect to the digital payment system or debit the buyer's bank account.
"I don't need to carry my cellphone anymore when I go shopping," said Bo Hu, head of public relations at the Wedome bakery company, which now uses the latest digital non-cash transaction system.
"All of that could not have happened when the digital payment system was introduced. When face scanning technology emerged, we could complete payments without any tools," he added.
Face scanning technology software has been disseminated in China because it was previously used to monitor citizens, especially for ticketing pedestrians who break the rules or to catch criminals.
Monitoring with facial scanning technology by state authorities was criticized for being said to be a violation of human rights.
"This technology has a very high risk because countries can use the data for their interests such as spying, monitoring, tracking political dissent, controlling social and information aspects, restrictions on ethnic minority movements, even to predict political situations," Adam said Ni, a researcher from Macquarie University, Sydney, Australia.
"Of course all of that is a negative impact of data collection and use of face scanning," Ni added.
Big Player Support.Although there are concerns over the risk of misuse of data security and privacy, consumers do not seem to be affected to make payments by face scanning because requests for ease of transaction are stretching in China.
Alipay's payment system, owned by the giant e-commerce company Alibaba, for example, has begun to embrace the latest non-cash transaction technology and place scanners in more than 100 cities.
Alipay has detected the potential of transaction technology through face scanning and recently launched a system called Smile-to-Pay using a machine the size of an iPad.
Alipay reportedly has poured about 420 million US dollars over the next 3 years for the application of this technology.
Tencent, which controls the WeChat application with 600 million users, also does not want to be left behind in this latest digital transaction technology.
Last August, Tencent introduced a face scanning transaction machine called Frog Pro.
"Transaction scanning technology does indeed have great potential thanks to the support of the big players in the digital payment industry," said Counterpoint analyst Mengmeng Zhang.
"Moreover, Alipay in an effort to popularize the free payment system offers subsidies for vendors and the lure of gifts for customers who use face scan payments," he added.
Recognition from customers so far they say is greatly helped through this latest payment technology.
"This method is very convenient because we can buy things faster," said a retiree named Zhang Liming.
"It is different with traditional payments. When shopping at conventional stores, we have to queue for a long time and it is very troublesome," he concluded.
Translated from the website www.koran-jakarta.com